
We Support Innovative Companies Driving Growth.
ABOUT US
At SCALA, we bridge the gap between high-potential startups and powerful media exposure through our Media-for-Equity investment model. We provide selected consumer brands with media capital — premium advertising space across TV, outdoor, digital, print, and more — in exchange for equity or revenue share.


INVESTMENT CRITERIA
Who We’re Looking For
Our ideal partners are companies with innovative products or services, strong leadership, and the ambition to expand nationally through strategic media exposure. We look for businesses that can benefit from media capital investment to accelerate brand recognition and growth while maintaining financial balance.

OUR TEAM
A unique combination of professionals
The leading investment platform in Israel teamed up with top experts in media for equity/RSE execution.
Expert in media planning & attribution. Extensive track record in both online and offline media campaigns.
20 years in TV-Digital business dev. and commercial management positions at Keshet 12 group.
Finance, business admin and capital raising expert. 15 years in top private and public tech companies management.





