At SCALA, we empower high-growth consumer brands through a unique Media-for-Equity investment model — transforming advertising power into long-term business growth.​​

Our model is built on a simple but powerful equation:

Scale growth= Startups + Media Capital + Equity or Revenue Share

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Instead of traditional cash investments, we provide selected startups with media capital — premium advertising exposure across TV, outdoor, digital, cinema, podcasts, and print. In return, SCALA receives equity or a share in future revenue, creating a true partnership aligned with brand success.