FEATURED CASE: HT VET

Transforming Innovation Into National Recognition

HT Vet, a pioneering veterinary technology startup, partnered with SCALA to amplify its market presence through a strategic media-for-equity investment campaign. By leveraging SCALA’s cross-media power — including urban outdoor billboards, cinema screens, cafés, sports venues, and digital platforms — HT Vet achieved national visibility and stronger brand trust among consumers and professionals alike.

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Through targeted exposure and data-driven media planning, the campaign delivered measurable growth in brand awareness, customer engagement, and investor confidence. This collaboration is a clear example of how SCALA transforms media investment into tangible business growth.